Owners of Apple’s iPhone line of handsets are historically the most loyal smartphone users in the world according to countless studies. They love iPhones and they upgrade to new iPhones more regularly than patrons of any other mobile platform. As loyal as and satisfied as they are though, we doubt any iPhone user would make the claim that his or her handset is perfect. No, iPhones have problems just like any other smartphones, and some are more prominent than others.
While each user has his or her own complaints, there’s one issue that always seems to bubble up to the top of every list: battery life. And just in case the issue wasn’t already frustrating enough, Apple has confirmed a bug that can make the iPhone’s comparatively poor battery life even more frustrating.
We’ve discussed numerous times the fact that Apple values design and thinness more than battery life. As a result, the iPhone 6s features battery life that doesn’t quite measure up to rival Android phones, and the same can be said of the iPhone 6s Plus when compared to similarly sized phablets.
Mast Mobile makes juggling a personal and professional line much easier
If you’ve ever tried to juggle two phone numbers, say a personal line and a professional line, you know how difficult and clumsy it can be. You could carry two phones around, one for your work line and one for your personal life, or use a call forwarding service like Google Voice. Neither option is particularly elegant: managing two phones and lines is awkward and expensive, and Google Voice can’t easily be used with your phone’s native dialer or messaging apps.
Enter Mast Mobile, a new MVNO launching in New York City today. Mast offers a different approach to managing a personal and work line: it puts both numbers on the same phone. All of the management and switching between the two lines is done on the network side, so there’s no swapping SIM cards or call forwarding hassles. The best part of Mast may be that you can use the iPhone’s native dialer and messaging apps with either phone number, so you’re not required to jump through hoops to send a text message or place a phone call. The two lines can be from completely different areas, so a local number can be used for work, while the number you’ve had for a decade can be ported over for your personal line.
Almost exactly four years ago, Samsung’s marketing boss sat down for an interview and made a claim that seemed almost comical at the time. There was a bit of a language barrier, but the gist of Young-Hee Lee’s bold claim was this: People had been obsessed with Apple’s iPhone line for long enough, and Samsung was going to shift their obsession to Galaxy phones.
If only it were that easy, right? Well, as it turns out, it is that easy when you’ve got a massive smartphone division and tens of billions of dollars to spend on marketing.
At the time of the interview, Samsung had already set in motion a major shift in its advertising strategy that had two goals. The first, believe it or not, boiled down to brand awareness; Samsung was already a consumer electronics giant, but it was hardly the first name that came to mind when Western consumers were shopping for smartphones.