According to Times Online, O2 will offer the new iPhone for £100. This is similar to Fortune report that AT&T will offer for approximately $200.
Such pricing strategy will only be available to those who sign a 2 year contract.
It will be subsidized,” says CCS Insight analyst Ben Wood, of O2’s iPhone price plan. “But it won’t be free,” Wood speculates. O2 customers “will have to take connections or contracts at the point of purchase. They will have to sign on the dotted line. That’s how they will make sure they get their money back,” says Wood.

Cutting the price by so much will make sure it is affordable to the most people who are looking for the top of the line mobile phone. This could even double the amount of iPhones sold.
Thanks: Money
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