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TV on the iPhone: Don’t Hold Your Breath

TV on the iPhone: Don’t Hold Your Breath

iPhone users shouldn’t get their hopes up if they want to view television on the iPhone — or any video that doesn’t come directly from iTunes, for that matter. In its zeal to maintain control over the user experience, is Apple denying its users a better experience?

It’s the sharpest little screen on the sharpest-looking cell phone on the planet. Many of those who have watched a music video, TV show or full-length movie on an Apple (Nasdaq: AAPL) Latest News about Apple 3G iPhone come away wide-eyed and impressed with the 3.5-inch display featuring 480-by-320 pixel resolution (that’s 163 pixels per inch, for those of you keeping count.) Those who scoffed at the idea of watching any kind of moving images on such a small screen have become converts after one semi-private screening of “Lost,” “The Office” or “The Incredibles,” usually accomplished while sitting next to an iPhone owner on an airplane.

The addition of the App Store means more opportunities to show off the graphical display magic of the iPhone screen with colorful games. Yet those who are looking forward to watching videos that aren’t associated with iTunes or iPhone’s YouTube Latest News about YouTube application — and want to do so in an Apple-sanctioned way that doesn’t involve jailbreaking an iPhone — could be in for some bad reception.

So is Apple missing out on an opportunity here, one rife with potential ad revenue and media partnership goodness? “Absolutely,” Laura DiDio, principal analyst for Information Technology Intelligence, told MacNewsWorld.

There aren’t any underground apps that help transcode non-iTunes video for the iPhone, or at least any DiDio is aware of. “But of course, the qualifier is that once you say there is no such thing, either somebody is working on it or has it out there. I know it’s a matter of time before this type of thing emerges,” she said.

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