iPhone News Updated

IPhone Owners Love Their Apps

IPhone owners have downloaded over 300,000 games, productivity tools and other applications since Apple opened its App Store in July.

IPhone owners love their apps

The tidbit was buried at the bottom of a full-page ad the company took out in Friday’s Journal, which also boasted that there are now more than 10,000 apps available for the iPhone. That’s up from 200,000 downloads and 5,500 apps in October.

IPhone sales grew at a rate about 30 times that of the overall smartphone market in the third quarter, according to tech researchers Gartner. (That’s not a typo: iPhone sales jumped 327.5% year-on-year, while smartphones as a whole grew just 11% over the same period.) Judging by the advertising—and the way rivals Google and RIM have raced to push out App Stores of their own—Apple must think that the apps have something to do with it.

Earlier this week Apple released a list of the most downloaded apps from its store. It’s mostly games, music players and entertainment. (Although an app that turns the iPhone into a digital recorder, which Apple calls a business app, cracked the list.) But the sheer size and scope of the list helps the iPhone’s image as the phone of choice for running apps.

One reason that Apple can promote all the apps that run on the iPhone is that these apps don’t run on other devices. That’s because software needs to be written for a specific operating system, and there are a handful of popular phone operating systems. Right now Apple is the hot choice for developers, even though its mobile operating system isn’t the most prevalent.

-Ben Worthen
[Thanks: http://blogs.wsj.com]

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