Tapulous Game Leads Category in iPhone App Downloads

Posted in iPhone News, iPhone download by admin. Published April 10th, 2009

Tapulous Game Leads Category in iPhone App Downloads

comScore reportedly said that Tapulous’s Tap Tap Revenge, a smartphone game (pictured below), is the most popular downloaded app of its kind on iTunes, with 34 percent market share in the latest comScoreApple App Store Report.

“comScore’s Apple App Store data confirms the popularity of Tap Tap Revenge,”“ said Brian Jurutka, vice president at comScore. “It’s impressive that a game like Tapulous’s Tap Tap Revenge can attract a higher penetration among Apple app users than apps for larger and more established brands.”

Data in the report covers interactive media content designers, related sales forces and marketing companies, examining mission-critical matrices such as user’s age groups with content, content type with market share, content category with user’s financial reach, and average time spent per content type.

“Tap Tap’s success demonstrates that there is ample opportunity in the app space for any publisher to obtain significant distribution with a product that engages users,” Jurutka said. “Since the number of app users is growing nearly ten percent each month, that opportunity will only continue to grow for both existing and emerging app developers.”

Tapulous Game Leads Category in iPhone App Downloads

comScore is apparently in a position to provide similar metrics for other download and usage data for different brands in the growing smartphone market, as reported earlier by TMCnet. However, it chose to highlight Apple related data tools first since, TMCnet reported, the iPhone has a global share of 33 percent and has captured nearly 50 percent of the U.S. and Canadian market share among Smartphones, and therefore provides related content markets with a prime leveraging means to focus activities and mostly guarantee profit margins.

“We are able to see that some of the top gaming apps reach even more people than the most popular social networking apps,” Jurutka said . “With such a large base having already installed the free version of the product, converting even a small portion into paid versions using premium content like Coldplay and Tap Tap Dance represents significant revenue upside.”

[Thanks: http://telecom-expense-management-solutions.tmcnet.com]