iPhone News Updated

ScrollMotion Seals LibreDigital iPhone Content Deal

ScrollMotion Seals LibreDigital iPhone Content Deal

As Apple celebrates the more than one million iPhone 3G S units sold over the weekend, ScrollMotion announced a partnership to bring scores of major book, magazine and newspaper publishers to their Iceberg iPhone reader.

The company has partnered with the distributor, LibreDigital, bringing the company’s library of books, newspapers and magazines, including HarperCollins, Hachette, Simon & Schuster, and Baker & Taylor and Wiley. In addition, ScrollMotion sealed individual agreements with Houghton Mifflin Harcourt, Simon & Schuster, Random House, Tribune Company and Wiley to create more content for the iPhone.

Here’s a statement from ScrollMotion CEO John Lema: “Digital content efforts to-date have fallen short of reader and publisher expectations because they’ve tried to shoe-horn print content into a digital package … Readers don’t just want utility; they want to be excited by the experience of reading and interacting with the text. We believe we’ve found the formula to make digital fun, and, in-turn, profitable.”

[Thanks: http://www.mediabistro.com/]

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