iPhone News Updated

Wellington ad agency targets iPhone

Wellington ad agency targets iPhone

Advertising agency AIM Proximity is cashing in on the iPhone hype,
landing deals to develop applications for Gillette and the publishers
of GQ and Elle magazines.

The company’s team of Wellington developers is regarded
by Clemenger Group offices around the world as “the centre of
excellence” for iPhone applications, Clemenger Group digital strategy
head Douglas Lin says.

The team, which is supported by
staff in Auckland and Christchurch, originally developed an application
for Te Papa’s multimedia “Our Space” exhibit, he says.

United
States pharmaceutical giant Proctor and Gamble which owns Gillette got
wind of the team’s work and signed it on to help promote Gillette’s new
Fusion razor.

The Gillette application encourages users to
take a picture of themselves or a friend, add a beard to the photo and
“shave” it in any style they choose.

Downloads of the
application number in the tens of thousands, and Aim Proximity may
develop versions in different languages so it can be used by Gillette
in marketing campaigns around the world.

The Gillette project led to work for the publishers of GQ and Elle magazines, Mr Lin says.

“They
wanted to develop a magazine reading program that takes advantage of
the new iPhone’s subscription feeders which allow content to be
uploaded automatically to a subscriber’s phone.”

The
application yet to be approved by Apple will initially be available for
subscribers to men’s magazine Maxim and shopping magazine Lucky. Other
titles will follow, he says.

“We’ll be able to have 10-plus publications running simultaneously.”

Many
of the world’s biggest brands are developing promotional software for
the iPhone, including Mastercard and Pizza Hutt, which has created an
application to place pizza orders while playing a game.

[Thanks: http://www.stuff.co.nz]

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