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You’re Creating an iPhone App, You Twitter Twit?

From twitter to mobile apps, what was once just “social media tools” are now offering companies something we’ve never seen before: the ability to cheaply, directly and instantaneously reach a massively targeted customer base.

Suddenly, both behemoth brands like Kraft and tech startups like Foodies are embracing “social media” strategies to create bona fide channels for engaging new customers, retaining current customers, and driving long-term revenue.

But before you go hiring an iPhone developer or recruiting a VP of Tweets, you need to know how much impact on revenue and customer acquisition these technologies really have.

Does Foodzie’s Twitter Account drive sales of Bacon Jam? Do moms in aisles at Whole Foods stores buy more Kraft products because they have a branded recipe app on their iPhones?

In this economy, is it cost effective to spend your time and resources developing and managing over-hyped fads…or are they actually new valuable channels?

[Thanks: http://www.undertheradarblog.com]

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