iPhone News Updated

Twilight’s New Moon Hits iPhone, Other Phones

AT&T’s Youth Marketing Group has launched a mobile Web site for “The Twilight Saga: New Moon” movie hitting theaters this coming Friday.

The portal, located at newmoon.m2ergo.com, features the usual complement of mobile swag, including New Moon ringtones, answer tones, music tracks, movie wallpapers, and a “Twilight The Movie” game.

There’s also a “Passport to Italy” sweepstakes that lets consumers find clues and collect passport stamps for a chance to win a trip to Italy. One of the daily clues will prompt participants to text a keyword to an AT&T shortcode, which returns a link to an AT&T-specific version of the New Moon mobile site. Mobile marketing firm 2ergo is powering the site across all devices and the specific AT&T link.

The new AT&T mobile site joins the Twilight Tracker app for the iPhone and iPod touch, which features news, a discussion forum, and an avatar-based interface for interacting with other fans.

[Thanks: http://www.appscout.com]

Tweet This Post 

Comments are closed.