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Zhu Zhu Pets get their own iPhone app

Cepia’s Zhu Zhu Pets have a new home: Apple’s iPhone and iTouch devices, thanks to an officially sanctioned app released today.

Created by toy industry veterans Marc Rosenberg and Bill Goodman in partnership with Zhu Zhu Pets owner Cepia and casual games maker Tilt N Twist Games, “Roll around Zhu Zhu-Ville with your favorite Zhu Zhu Pets, Mr. Squiggles and his Adventure Ball” is the only officially licensed Zhu Zhu Pets casual game.

“I couldn’t think of a more timely immersive property than Zhu Zhu Pets,” said Rosenberg. “What Cepia has done to engage kids has breathed a breath of air back into toy aisles. The imaginative play these little hamsters offer is terrific and what we have tried to do is capture all of the fun in a format that today’s kids and others will love playing for hours.”

The game challenges players to tilt, twist and flick their way through “miles and miles of madcap mazes,” helping Mr. Squiggles find the rest of his Zhu Zhu Pets friends.

“When we first came up with the idea of Zhu Zhu Pets we never imagined an app,” said Russell Hornsby, Cepia’s president. “Through rich play and engaging games this app taps into the unpredictability and inherent silliness of Zhu Zhu Pets … All of us at Cepia are very excited!”

[Thanks: http://www.playthings.com]

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