According to AdMob’s February 2010 Mobile Metrics Report, the Android operating system holds 42 percent of the U.S. mobile OS traffic share, up from a 27 percent share in November 2009. The iPhone OS fell from a 55 percent share in November 2009 to a 44 percent share in February 2010.
Worldwide, Android holds a 24 percent share while Apple has a 50 percent in the market, down just 4 percent since November 2009.
The report also found that smartphone web traffic increased 193 percent in the last year. In terms of manufacturer market share, Samsung has the largest feature phone stake globally (32 percent), followed by Nokia (24 percent), Sony Ericsson (12 percent), Motorola (10 percent), LG (8 percent), Kyocera (5 percent), Huawei (3 percent), and Other (8 percent).
AdMob serves advertisements for over 15,000 mobile websites around the world. The report was built from over 10 billion monthly ad requests.