Following the trend of the market, Apple introduced in OS 4 mobile advertising platform called IAD. It allows the manufacturer advertisements that claimed to combine “the thrill of the TV with the interactivity of the Web.” For advertisers, Apple promises the delivery of highly focused information to consumers.

Apple Releases iPhone OS 4 before the industry will be noted as one of the biggest competitors of the Phone Windows 7, which should reach the market later this year. The company’s CEO Steve Jobs unveiled the latest version of the next generation operating system of your smartphone conference in California. Apple plans to release the system for iPhone, iPod Touch and ipad in the middle of this year. A beta version is now available for developers in the company’s website.
Apple introduced on Thursday iPhone OS 4, carrying more than 100 new features, including the ability to navigate between multiple applications running in the background.Version 4 system features over 100 new features. Among the most important is multitasking, which allows to navigate between multiple applications running simultaneously. This feature has topped the list of application for smartphone users.
Dell, Garmin, Asus, HTC, HP, Samsung, LG, Sony Ericsson, Toshiba and Qualcomm are to launch phones based on Microsoft’s operating system.
With this capability, the iPhone is equal to competitors. The webOS Palm, S60, Nokia, BlackBerry OS and adroid offer this possibility to some degree. Apple also warns that the multitasking function was added to the device without losing performance.
Developers will have access to seven services multitasking, each covering different scenarios. One scenario involves the application of streaming music. Another service would allow internet telephony application to receive calls.
Also part of the service improvements and a new push notification service for local notifications will developers to deliver reminders in addition to Apple’s servers.
There will also be among the services, the possibility of an application to complete the task while another is running at the front.
iPhone users can also unify their e-mails into one mailbox, and organize them and open attachments from others.To take advantage of the market, Apple iBooks added software for reading digital books purchased and downloaded from iBookstore.
Business tools to entice the corporate segment
Besides promoting several improvements that will satisfy the end users, Apple has bothered to take something that would entice the corporate segment, means that it is increasing the presence of the iPhone. Security tools using the password of the smartphone as an encryption key to access email and attachments are included. A new application of data protection programming interfaces available for integration with business applications and home.
The iPhone OS 4 also synchronize multiple Microsoft Exchange accounts using the new tool, unified inbox. The operating system already supports Exchange Server 2010.
Another improvement for the corporate segment includes an API for integration with third-party software that promote the management of mobile devices. Apple also added the ability to connect to the corporate VPN using secure sockets communication protocol.
The new version of the operating system will run on the iPhone 3G, iPhone 3G, and the second and third generations of iPod Touch, however, not all new features will be released for older hardware. The function multitasking, for example, will only work on iPhone 3G and third-generation iPod Touch.
[Thanks: http://abh-news.com]
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