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Apple defends against Google with its new iPhone 4

Apple defends against Google with its new iPhone 4

When Apple was presenting the first iPhone in January 2007, the head of Google, Eric Schmidt, was in the audience at the Moscone Center in San Francisco, as a member of the supervisory board of Apple.

Just three years later, the former ally of Apple is now its main competitor, even ahead of Microsoft or Nokia, thanks to a whole army of smartphones that want to conquer the market with Google’s operating system, Android. To halt that progress, Apple on Monday introduced the new iPhone 4, which goes on sale June 24 in the U.S., France, Germany, Japan and the UK for $ 199 (167 euros) with a two-year contract.

The new phone is faster than its predecessors, the battery lasts longer, is thinner and shines with a new screen where texts are read as if they were printed. It also includes an improved gyroscope that offers new options for certain games. The iPhone 4 is much like the prototype unveiled on the technology blog Gizmodo in April. ”Many of you have seen it,” Jobs summed up his anger over the incident, as the president of Apple hate that company secrets are disclosed in advance. So, Jobs could announce only absolute novelty videochat function called FaceTime, which left delighted analyst Michael Gartenberg.”There is no echo on the line. Audio and video are completely synchronized. In short, it simply works,” he said after the presentation.

Jobs wanted to win not only for lovers of technology, he wanted to make developers in the room worth being faithful to switch to Apple from Google. Developers should continue to develop applications to Apple and make a fortune. So far users have downloaded 5,000 million apps which delivered one billion dollars to the developers, said Jobs. With the mobile advertising system iAd, Apple wants to make this cake even greater.

Apple’s CEO also launched another challenge to Google: the iPhone can use the Microsoft browser Bing. Google’s search engine remains the standard, but that can be easily changed. Since the iPhone is so far the most widely used device for Internet browsing on the phone, Apple’s decision is crucial to the success of Google in the sector.

[Thanks: http://www.sevensidedcube.net]

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