Apple is reportedly partnering with SIM card manufacturer Gemalto to come up with its own reprogrammable SIM cards that could ship embedded in iPhones. GigaOm has heard from several European wireless carriers that the project is underway, and they’re not thrilled about the prospect. An embedded SIM in the iPhone would make it possible for Apple to allow iPhone buyers to decide which carrier they want at the point of purchase.

iPhone activation could all be handled with a simple app download from the Apple App Store, cutting out the carrier’s involvement in the process. Gemalto would provide support for the iPhone to find a phone number and start service on a carrier’s network, and the appropriate data would activate the device after it’s written to flash memory in the SIM chip.
Apple has barely launched its official Chinese online store and its popular, yet controversial handset is already sold out. By taking a trip to store thinking to buy an iPhone 4, customers will be disappointed to see “no supply” listings for both the 16GB and 32GB models.

On October 26, Apple officially announced the debut of its Chinese online store, which “features free shipping, free personalized engraving on any iPod or iPad, and the ability to custom configure any Mac with just a few clicks,” a rough description said.
“Just in time for the holiday shopping season, signature gift wrap is available with the purchase of most Apple products including iPod, iPad and iPhone,” Apple added. “The online Apple Store also lets eligible students and faculty members take advantage of special education pricing on Apple products.”