Finding a good theme for a jailbroken iPhone has always been a challenge. Themes are either posted online in designers’ and developers’ forums, outside the reach of the “mainstream” jailbreaking audience, or they’re arranged haphazardly in Cydia, the jailbreak app store. Neither is an ideal solution for users interested in customizing their device.
Now, things are about to change. A new jailbreak app store called “Theme It” is preparing to launch, billing itself as “the Theme Store you’ve been waiting for.” When it launches in January (tentatively), it will be available as both a standalone mobile app like Cydia as well as a mobile-friendly website.
The ability to install themes is one of the many reasons people jailbreak their iPhones. Apps like Summerboard and Winterboard allow users to install different icon sets, docks, widgets, battery icons, lock screens and all sorts of other tweaks that make the iPhone feel like a more personalized device than simply swapping wallpapers does. Themes make the iPhone unique, and with the top-end designers working on some of the creations, they can be just as beautiful as anything Apple has designed, only different.
We fist heard about Theme It’s impending launch via Twitter chatter, and were immediately intrigued. After getting in touch with one of the site’s founders, a guy who just goes by the name of “Gab” online (or “FIF7Y,” as his design site is called), we learned that the store plans to incorporate only high-end, complete themes - in other words, a “curated” collection. ”The goal of Theme it isn’t to have a million themes in the gallery… but the best ones available,” the app store’s homepage explains.
It also plans to solve the problems that accompany viewing themes and other customizations within Cydia, which is time-consuming and cumbersome. In Cydia, you have to tap into each section, then tapp the app and wait as details about the download emerge slowly. The load times there can be excruciating - just ask any jailbreak user. Sometimes there are screenshots and accompanying text alongside the app in question, sometimes not.
In Theme It, however, speed is one of the service’s main goals. It plans to offer a “fast and reactive interface,” with short load times and “almost instant access to the content you want,” reads the site’s homepage. The app store will also feature designer bios, extensive theme details, customization options (e.g. you can turn email notifications on or off, enable or disable previews, etc.) and more.
I’ve been playing with the recently released iPhone and iPad apps for The Economist magazine in the past week, and I’ve got a stinging critique: not of the app itself (although it falls short in several ways), but of the new media and publishing 2.0 naysayers who incessantly repeat, “those old media farts got it wrong again!”
Not only is that line becoming terribly cliché, it’s downright ignorant of the market realities of the publishing industry. Certain publications such as The Economist have a readership that wouldn’t necessarily value any of the interactivity afforded by new media like the iPad. The quality analysis readers expect of the magazine’s correspondents wouldn’t change much if it were offered with all the “gee-whiz” interactive extras you see touted by other ‘adventurous’ publications.
