Apple had a hit with the iPhone 4, despite some controversy. With the approach of 2011, however, the question becomes what features will end up in the next iPhone.
Apple’s annual iPhone refresh has become a calendar-marking event in the tech world, surrounded by weeks of intense scrutiny as tech blogs and pundits dissect the new device’s hardware and software capabilities. Each new iPhone attracts millions of buyers, further reinforcing the company’s position in the smartphone market—despite increased competition from the likes of Google Android.
The iPhone 4, launched in June, fulfilled its buzz and sales expectations. Despite some well-publicized antenna issues, Apple executives reported that demand for the device strained the company’s manufacturing capacity. “My phone is ringing off the hook for people who want more supply,” Chief Operating Officer Tim Cook told analysts and investors listening to Apple’s July 20 earnings call. “We’re selling everything we can make.”
The iPhone’s popularity in Japan is cracking open an industry long thought inaccessible to outsiders.
For years the typical Japanese cell phone — built to operate on a network hardly used anywhere else in the world — has been stuffed with quirky games and other applications that cater to finicky local tastes.

That helps explain why Japan’s mobile phone industry earned the nickname “Galapagos” — drawing parallels to the exotic animals that evolved on the isolated islands off South America — and why cell phones are called “galakei,” which combines “keitai,” the Japanese word for cell phone, with Galapagos.