ifood.tv Launches Free iPhone App for Video Recipes

Posted in iPhone News by admin. Published December 25th, 2010

ifood.tv Launches Free iPhone App for Video Recipes

ifood.tv Launches Free iPhone App for Video Recipes; Brings Over 25,000 Cooking Demos to your iPhone This Christmas

ifood.tv, the world’s biggest food and cooking video website, officially launched its iPhone app today named “Recipe TV & Food Diary - ifood.tv.” The app helps home-chefs better plan and prepare their holiday meals by enabling them to learn and cook from the comfort of their kitchen.

It is a great resource for the vast majority of foodies who love to watch and learn from videos; for those who find it helpful to have written instructions, the videos also come with a text-based list of ingredients and directions.

Specifically, the app includes:

1. Largest collection of video recipes: The app provides access to over 25,000 cooking videos, contributed by over 500 ifood.tv partners. Enjoy sumptuous recipes contributed by popular chefs such as PBS show host Chef Toni Fiore, Celebrity Chef Lala, and cookbook author Chef Hari.
2. Food Diary: Users can maintain a diary of the food that they eat by taking pictures. They can even share the pictures with friends on Facebook and Twitter.
3. A robust search engine: It draws on the extensive taxonomy that ifood.tv has defined for the food domain. The app allows for filtering based on Cuisine, Taste, Health Index, Vegetarian, Course, Ingredients etc. Alternatively, recipes can also be searched using keywords.
4. Playlist: Users can create their own playlist by adding recipes to the list of favorites and come back to watch them later.
5. Surprise Me Feature: Every time the user shakes the phone or taps the Home icon, the app will, depending on the time of the day, recommend a breakfast, snack, main course or dessert recipe. The app has built in intelligence and suggests recipes for specific course depending upon the time of the day, but it also maintains a sense of discovery and surprise by randomly picking a video recipe for the course.

“You dont need to run between your living room and kitchen anymore trying to copy the cooking shows on TV, your iphone is all you need to create delicious dishes for your family this Christmas.” said Alok Ranjan, Founder & CEO, ifood.tv. The app is free and can be downloaded from itunes.

About ifood.tv:

ifood.tv is a place to learn about food, cooking and culinary traditions. The website strives to provide best infotainment to audience using the most suitable mix of media formats. It has the largest knowledge engine of food in the world and is currently enjoyed by over 5 million unique visitors every month.On ifood.tv, you can:

  • Browse vast collection of recipes. There are over 200,000 of them!
  • Watch over 25,000 cooking videos. That’s the largest collection on the web!
  • Learn about foods through the largest Culinary Encyclopedia
  • Get helpful tips and information from over 10,000 blogs and how-to guides.
  • Find other users with similar tastes through the Tastemates feature.
  • Browse thousands of food photos and galleries.
  • Seek answers to burning questions in the Q&A section.

For more information on ifood.tv, please contact Rebekah Huang at biz(at)ifood(dot)tv.

[Thanks: http://www.sfgate.com]



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