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Attention iPhone developers!

Attention iPhone developers!

Attention iPhone developers! First impression the key behind the success of app, finds Localytics.

The market for smartphone apps is really heating up. All the key
players and mobile app developers are striving hard to attract customer
attention. In that background, a new study by Localytics finds that
first impression counts a lot in the commercial success of an
application. The study reports that customers are willing to try out new
apps but 26% time they never give an application a second try. The
report also advises mobile app developers to look beyond download
figures of their app and make an attempt to understand real customer
engagement.

The study was done by analyzing thousands of smartphone apps using
real-time app analytics service. The company first looked for the first
time each user used the app and if there was any follow-on usage through
January 26, 2011.

The study found that 22% of the users never open the app again in the
first quarter whereas one-time usage remained stable at 26% in 2^nd and 3^rd quarters and grew to 28% in the last quarter.

The
reports says that smartphone owners in US increased from 42.7 million
in November, 2009 to 61.5 million in November, 2010 but the number of
mobile app has also increased and hence advised developers to understand
their loyal user base and make efforts to grew it. It also advised
developers to look beyond download stats which has become a popular
measure for the success of app. It finds that download statistics often
give incomplete view and therefore engagement of the user with an app
should be studied to get proper understanding of the consumer.

[Thanks: http://www.iphonedeveloperlabs.com]

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