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WESH’s Casey Anthony App an iPhone Top Seller

WESH’s Casey Anthony App an iPhone Top Seller

Orlando’s WESH has figured out yet another way to satisfy intense public interest in the ongoing Casey Anthony trial.

The Hearst-owned NBC-affiliate has launched a Casey Anthony trial app, which provides headlines and news from the court proceedings, as well as video reports, photos and more than 20,000 pages of legal documents. The app, which costs 99 cents, is currently the second-most downloaded iPhone app in the news category.

“I think it’s safe to say we never guessed it would have hit as high as it has in the App Store,” the station’s digital media manager Gabe Travers told Lost Remote. “For WESH, an app for the trial was a natural extension of our extensive coverage on the trial and just of the state of the industry.”

WESH was the first Orlando station to devote its entire daytime schedule to continuing daytime coverage of the trial. They also stream court proceedings live on their website and maintain several Casey Anthony-related Twitter accounts, including @caseyupdates and @judgeperrysays.

[Thanks: http://www.mediabistro.com]

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