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LEGO Announces iPhone-Based Building Set

LEGO Announces iPhone-Based Building Set

LEGO is jumping into the mobile gaming arena with its first product that combines both software and bricks directly. The Life of George is LEGO’s newest building set, a collection of 144 LEGO bricks and a mobile game that lets you build different LEGO models and take pictures of them on your smartphone.

The Life of George is based around the Life of George iOS app, a game that provides the user with prompts for different shapes built in LEGO bricks. The user has to build that shape as fast as possible, photograph it, and place it on a card, at which point the smartphone will evaluate how accurate it is. The faster you build the model, the more points you get.

The eponymous George is a software engineer LEGO model that goes to different locations in his photo album, which show different themes for the other models. The Game mode focuses on these collections of models, while the Creation mode lets users make their own models and share them with friends for challenges.

The app is currently iOS-only and limited to the iPhone and iPod touch, though an Android version is being considered. The Life of George will retail for $29.99, and initially be available only at LEGO’s Web site and LEGO retail stores.

The Life of George is LEGO’s first attempt at a mobile game that works with building, but it isn’t the first time LEGO has combined its building sets with technology. The LEGO Mindstorms robotics set combines LEGO blocks with programmable modules that let users build functional robots. LEGO Digital Designer is a PC program that lets users model LEGO sets in 3D for free, and then order all the blocks you need to build that model.

[Thanks: http://www.pcmag.com]

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