iPhone News Updated

Apple invites media to ‘talk iPhone’ at Oct. 4 event

It’s official. Apple has has invited the media to an event on its Cupertino campus on October 4 at 10am PT. The invitation includes four iOS app icons and a tagline that reads “Let’s talk iPhone.”

Apple has sent out invitations to select members of the media for an event being hosted on its Cupertino campus on October 4 at 10:00 a.m. PT. The event, which leaked last week, is slated to focus on the iPhone as evidenced by a subtle tagline on the invitation that reads “Let’s talk iPhone.”

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Aluminum unibody iPhone 5, low-cost iPhone 4S seen propelling Apple’s sales

Apple is expected by one Wall Street analyst to announce a completely redesigned “iPhone 5,” with a new unibody aluminum design, as well as a low-end “iPhone 4S,” geared toward the midrange smartphone market, in the coming weeks.

The two anticipated new iPhone models are expected by analyst Chris Whitmore with Deutsche Bank to push Apple’s smartphone sales even higher. He sees the so-called “iPhone 4S” as a handset with a bill-of-material cost lower than $150, allowing Apple to sell it for between $300 and $350 without a carrier subsidy.

Whitmore sees a low-cost iPhone giving Apple even greater market penetration into the midrange smartphone market, where he estimates there are about 1 billion prepaid customers. Such a move would “drastically expand” the addressable smartphone market for Apple, he believes.

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