Not content with the trans-continental patent lawsuits, Samsung have struck another blow at Apple. This time somewhere it might hurt - its branding.
A new TV ad for the Samsung Galaxy SII showing from today in the States sticks it directly to the iPhone, by suggesting that the Jesus mobe is an over-hyped pricey status toy for lackadaisical hipsters. Getting specific, it lists off the 4G connection of the Samsung mobe - not yet available on iPhone, the Galaxy’s larger screen and the reportedly dodgy battery life of the iPhone 4S. Oh and the fact that it looks exactly the same as the iPhone 4.
Earlier this week, there were rumors circulating that Apple was seeking additional manufacturers for the displays of the iPad 3 and the iPhone 5, due to legal troubles between Apple and current display manufacturer Samsung.
A new report released today gives more information on the situation, stating that Apple is planning to ditch Samsung and use Sharp’s IGZO (indium, gallium, zinc) LCD panels for the upcoming iPad 3 and the iPhone 4.
According to Peter Misek, Jeffries analyst, The modified IGZO technology has a resolution of 330 dots-per-inch, and will enable Apple to create thinner devices with lower power consumption. This is in direct conflict with reports that Apple is using dual-bar LED backlighting, because high resolution IGZO displays do not require the extra lighting.