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iPhone Loses Steam in Numerous European Smartphone Markets

iPhone Loses Steam in Numerous European Smartphone Markets

Apple may have had the US and the UK markets eating out of its hands with its newest smartphone offering; but it looks as if European markets aren’t too keen on jumping in on the iPhone 4S bandwagon.

In a recent market study by GfK, Apple is the undisputed champ on both the US and UK markets. Its recent release of the iPhone 4S has provided the Cupertino firm a huge market advantage.

Since the iPhone 4S’ release this year, Apple has seen an impressively upped 31% smartphone market share by early December in the UK. That figure is a 10% increase from last year’s turnout.

However, with the economic distress that Europe has been facing, people have been very conscious with their spending. The hefty price of the high-end smartphone proved to be more than too much for most Europeans.

In fact, Germany saw a devolved skinny figure of 22% this year from last year’s 27%. Italy, France and Spain followed suit by registering huge loss of interests in purchasing an iPhone within the year.

With that, Android has started gaining traction. Smartphones running on the Google-powered platform have become the smartphones of choice for most Europeans. A much more competitive price and a gamut of options to go for; it is no surprise as to why this recent development came to be.

Samsung’s Galaxy S2 became the most important handheld device in the said region – specifically, in Germany. With its cheaper tag price and its striking at-par performance to its Apple counterpart, it has managed to gain hordes of fans since its release.

[Thanks: http://dailynewscorner.com]

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