With the upcoming iPhone 5 release date, it’s looking very likely that Apple will break sales records with its new smartphone device. This speculation comes as Samsung appears to have trounced Apple in terms of global smartphone shipments during the second quarter of 2012.
According to a Computer World article, Samsung and Apple were neck-and-neck in their global smartphone vendor shipments for the second quarter of 2011. However, Samsung took a significant lead over Apple in the second quarter of 2012 with 50.5 million units shipped to Apple’s 26 million.
However, the important takeaway here is that many Apple customers are simply holding onto their current smartphone in anticipation of the iPhone 5 release date. Once that occurs, it’s believed that Apple will see a huge sales spike. Computer World notes that a consumer survey of the likelihood of customers purchasing the Apple iPhone 5 indicates a higher demand than the previous version, the iPhone 4S.
According to Computer World, Dr. Paul Carton, VP of research for 451/ChangeWave noted:
“Overall smartphone sales should spike to an all-time high this fall, and of course Apple is going to be the number one beneficiary. But besides Apple, and to a lesser degree Samsung, no other manufacturer is likely to benefit from this coming wave of demand.”
With all this in mind, the bottom line is that Apple looks to gain back the market dominance it appears to have lost to Samsung. Consumers continue to patiently wait for the new iPhone 5 to get an official release date, so they can place their pre-orders, or get in line at the nearest Apple store to secure the new device.