According to a Harris Interactive survey conducted on behalf of the technology marketing firm Velti, 49 percent of iPhone and Android users plan on voting for President Barack Obama compared to just 31 percent who plan on voting for presumptive Republican presidential nominee Mitt Romney.
The only good news coming out of the poll for Mr. Romney is that he leads the president among retired iPhone and Android users 57 to 34 percent.
The poll is reflective of what is expected to be the typical voting demographics for both the Republican and Democratic parties in the upcoming general election. The majority of iPhone and Android smartphone users tend to be younger Americans, and Mr. Obama’s 2008 victory over Arizona Senator John McCain was largely accredited to the huge number of younger voters that went to the polls to support the former Illinois senator’s campaign message. One example of this is the huge support that Mr. Obama enjoys on Twitter, as he has over 17 million followers compared to Mr. Romney’s less than 638,000 followers.
In contrast, nationwide polling has consistently shown that Republican voters tend to be older white Americans, which is likely why the poll did not find a great deal of support for Mr. Romney among iPhone and Android users.
The one Republican candidate that did enjoy support from younger Americans throughout the Republican primary race was Texas congressman Ron Paul. However, Mr. Paul’s libertarian message is a lot different than the conservative ideals that the Romney campaign supports.
In his attempt to win the youth vote, Mr. Obama has argued that his policies give more access to college education and financial aid while Mr. Romney argues that the job market has become even tougher for young college grads because of the president’s failure to restore the U.S. economy and lower unemployment.
“The results of this survey demonstrate that the smartphone market is becoming a whole new demographic that candidates must take into consideration when building a comprehensive campaign strategy,” Velta CMO Krishna Subramanian said. “Clearly, mobile advertising is emerging as an influential medium and a distinct audience.”
Additionally, the poll found that 97 percent of likely Obama supporters were iPhone or Android users while just 63 percent were Romney supporters. The Harris Interactive survey was conducted online between June 27th and June 29th among 2,164 adults, and a total of 776 of the voters were either iPhone or Android users.