In just over a month, the wait may be over.
Apple will be holding a media event on Tuesday September 9th where it will likely unveil its latest iPhones, according to reports today in the tech news site Re/code and the Wall Street Journal.
Apple has released a new iPhone each year, and typically around mid-September — but the company has not officially confirmed the date.
If the event includes the release of a much-rumored iWatch, that would be earlier than expected. Typically Apple’s iPhone events focus primarily on the iPhone, but the company could conceivably introduce a wearable device as an iPhone accessory as well. Many analysts otherwise expect the iWatch to come at a later, separate event this year.
Forbes contributor Chuck Jones notes that the potential timing of the launch suggests the iPhone 6 should be available in stores on Friday, September 19th, and with the likely flood of online sales over previous 9 days Apple should already be able to generate revenue for its September quarter. Apple has forecast that it will bring in revenues of between $37 billion and $40 billion in the September quarter, would would represent an increase of 3-7% year on year.
Apple will reportedly release two new, larger iPhone 6 models with displays of 4.7 and 5.5 inches on the big day, and according to the Journal the company has asked its suppliers to make 70-80 million total units of the new phones.
Apple derives the majority of its profits from sales of the iPhone, but it has faced mounting pressure from Asian manufacturers like Samsung and Chinese manufacturers Huawei, Lenovo and Xiaomi.
Despite being just four years old, for instance, electronics maker Xiaomi recently rose to become the fifth largest smartphone manufacturer in the world by shipments, and many of its products are notorious for aping those of Apple’s.
Still, Apple revenues have been growing and the company had a record-setting month for app store revenues in the month of July. While Google’s Android phones have been rising to global dominance – now accounting for 85% of total market share – forked versions of Android have also been rising. That spells a dent in the number of people using Google services and generating revenue for Google through its Play store.