If you’ve got regular customers with shiny new smartphones, then building a mobile application might be right for you. Designed well, an app puts information about your products, discounts and customer service at customers’ fingertips, wherever they may roam.
Some marketing experts say apps for iPhone and other mobile devices are the next big thing in small-business promotion, and will become as ubiquitous as the Web site. (See related story, Apps Created for Small Businesses, on new services that help small businesses make apps.) But like a Web site, poor delivery can waste all your good intentions. Here are some keys to creating a small-business mobile app that can help build your business — and won’t just suck your time:
The native camera app on the iPhone is very basic to be honest. There are a lot of iPhone apps in the App Store that let you take better pictures and those that offer a lot more functionalities not available on the native app.
However, there is nothing like doing-it-yourself to be able to take pictures on your iPhone with better zooming capacities.
Folks at Instructables.com tell us how to go about doing this. Things you need are a pickle jar lid, a few lenses scrapped from old cameras and a few other pieces of scrap. The idea is basically to fit a swiveling jar lid on the outer side of the iPhone with the help of a suction cup. By punching measured holes on the jar lid, you may be able to fit the lenses in such a way that these lenses can combine with iPhone’s camera lens to magnify shots while taking pictures. Want flash? The DIY manual also teaches you how to set up a battery powered LED lamp over this carousel set-up.
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