iPhone News Updated

Elsevier Launches New Procedures Consult App for iPad, iPhone & iPod Touch

Optimized for quick, on-demand resource - including instructional videos - for medical professionals

Elsevier, a world-leading provider of scientific, technical and medical information products and services, announced today that its new Procedures Consult App for iPad, iPhone and iPod Touch is now available on the App Store. The app allows for procedure videos, illustrations and text to be stored on a user’s iOS device with customized user interfaces. Doctors can now work more confidently with whenever, wherever access to the critical and reliable content of Procedures Consult, including at the bedside.

The Procedures Consult App delivers a single resource of high quality videos for all procedures required by the American Board of Internal Medicine (ABIM), and conforms to the Accreditation Council for Graduate Medical Education (ACGME). It enables physicians, residents and medical students to more confidently perform these procedures, such as a subclavian line insertion or lumbar puncture, improving patient safety and helping to achieve the best patient outcomes.

“The Procedures Consults App is unmatched in its breadth of coverage and the quality of the videos it delivers, providing incredible value to physicians at the point of care,” said Randy Charles, Managing Director, Global Clinical Reference, Elsevier.

Read the rest of this entry »

67% of potential Asian iPhone buyers remain untapped by Apple

The iPhone could see huge sales numbers in Asia as the region’s burgeoning smartphone market has been largely untapped, with only about 22 percent of carriers selling Apple’s handset, according to a new analysis.

In a note to investors on Monday, investment bank Morgan Stanley said that expanding the number of mobile carriers that offer the iPhone within Asia’s emerging smartphone market is Apple’s biggest worldwide opportunity for device sales.

Analyst Katy Huberty estimates that carrier expansion has driven about 50 percent of overall cellular subscriber growth globally since 2008, with carrier growth playing a significant factor in driving iPhone sales. Since its launch on AT&T’s network in 2007, Apple has partnered with over 230 carriers in 105 countries, helping iPhone shipments grow from 270,000 units in its first year to over 20 million units per quarter in 2011.

Read the rest of this entry »