Apple’s yet-to-be-announced September iPhone 6S event could be way bigger than we originally thought.
Usually, Apple holds its product launch events at San Francisco’s Yerba Buena Center for the Arts, a reasonably modest 755-seat theater that ensures the company is selective with its guest list.
But according to local San Francisco blog Hoodline, someone’s booked the Bill Graham Civic Auditorium — a massive, 7,000-capacity space in the heart of San Francisco’s Civic Center neighborhood — for September 4th through the 13th for a private event.
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Apple said it would replace a limited number iPhone 6 Plus phone cameras due to faulty back cameras that take blurry photos.
The affected phones were mostly sold in a 4-month period between September 2014 and January 2015, Apple said on its website.
The company, whose shares were set to open at their lowest this year on Monday, said a small component in the affected 6 Plus’s iSight back camera may fail.
Apple has shed nearly $100 billion in market value since mid-July amid investor concerns about weakening demand in the China market and its ability to sustain the sales momentum of the iPhone.
Wall Street began to show signs of anxiety when Apple reported its June quarter results. The company beat consensus estimates, but the stock dropped as iPhone sales fell short of some of the loftier projections. China sales didn’t help. Revenue there declined 21 percent from the March quarter, when iPhone sales set records in that increasingly important market. Meanwhile, the company’s refusal to report initial sales of the Apple Watch fueled speculation that the device is less than an overnight sensation.