Apple doesn’t do budget phones, why would it, there’s more money in high-end devices and people seem to like the aspirational nature of Apple’s devices in the same way we lust after expensive cars and nice fashion. But the SE is the answer to a different problem for Apple, namely how to get its hardware into the hands of people who want to spend less each month, or just people who like small phones.
And the SE is a clever idea indeed because it leverages a design Apple already spent money developing, and uses hardware from the company’s newest handset. You don’t have to be an Apple fanboy to appreciate how that gives the company something which can be sold affordably, without shortchanging the people who buy it wanting a modern smartphone.
The evidence is strong that Apple is at least thinking about adding an OLED display to the iPhone, but now there’s a suggestion that the company might also change the device’s screen size. 9to5Mac reports that the latest investor note from well-known Apple analyst Ming-Chi Kuo claims the company will release an iPhone in 2017 with a 5.8-inch OLED display and a “completely new form factor.”
Kuo predicts that the handset will take after the design of the iPhone 4, with a glass front and back and metal sides. Narrower bezels and a curved display will allow the 5.8-inch screen to fit into a form factor smaller than that of the current 5.5-inch iPhone. Kuo also suggests that the device will come with wireless charging and new biometric security features. He’s not predicting that these changes will arrive until 2017, though, with 9to5Mac noting that this suggests Apple’s next handset will stick close to the iPhone’s current design.
Apple launched the iPhone SE alongside a brand new iPad Pro on March 21. The iPad Pro 9.7 looks to be taking over from Apple’s ailing iPad Air line, while the iPhone SE is Mr. Cook’s attempt at persuading the myriad of iPhone 5s users out there to upgrade to newer hardware.
Indeed, the company revealed that it sold a whopping 30 million 4-inch phones in 2015.
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