Apple launched the iPhone SE alongside a brand new iPad Pro on March 21. The iPad Pro 9.7 looks to be taking over from Apple’s ailing iPad Air line, while the iPhone SE is Mr. Cook’s attempt at persuading the myriad of iPhone 5s users out there to upgrade to newer hardware.
Indeed, the company revealed that it sold a whopping 30 million 4-inch phones in 2015.
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New four-inch iPhone SE is set to replace the older version, but is it really all that different?
If you’re one of the millions still using one of Apple’s four-inch iPhones, then the company has plans for you.
Last week Apple released the iPhone SE, to replace the almost three-year-old iPhone 5S. The iPhone SE is the first of up to four handsets the company may launch this year and bolsters up the lower end of the range.
As well as first-time buyers and those with a smaller budget, the tech giant is targeting customers who haven’t upgraded to the larger iPhone 6 handsets. Many users prefer the smaller dimensions of the older phones over the phablet-style of newer devices. Customers had “pleaded” for a new handset that bucked the trend of ever larger screens, said Apple at its keynote event on Monday.
Apple’s iPhone is doomed. It’s going to die. We’ve been hearing about various “iPhone killers” ever since Apple’s first smartphone was released back in 2007. Apparently, the iPhone has more lives than a litter of kittens.
Sometimes when we read about an iPhone killer, it’s just some random also-ran device that a blogger or tech journalist is overselling in a headline. He or she knows the device in question has no prayer of killing anything, let alone the iPhone, but “iPhone killer” will always draw more eyeballs than “piece of junk you’ll forget existed a month from now.” Other times though, people actually believe the device they’re talking about is indeed something that is going to supplant the iPhone as the most popular piece of consumer electronics in the world.