Indie and vintage clothing site ModCloth has arrived on the iPhone, following the launch of the iPad native application earlier this year. The move comes at a time when the e-commerce company reports seeing tremendous growth on mobile, with mobile devices serving a quarter of its traffic today. To its credit, ModCloth has moved quickly to meet that demand – CEO Eric Koger even now says that the company is pushing to become “mobile-first,” in terms of development.
“All of our development is mobile first now,” he explains. “Early on, we realized there was this huge opportunity to innovate the experience of shopping for fashion and building it with a community-first mentality,” says Koger. “In 2008, we started development of our own platform and made technology development a core competency for ModCloth. And with the incredible rise of the iPhone and mobile platforms, we’re now doing all of our development mobile-first.”
While an iPad version of the online shop makes sense in terms of browsing, and flipping through big images of ModCloth’s indie products which now range from fashion to home decor and more, the iPhone version was a necessary next step for the company, not only because of its increasingly mobile traffic patterns, but also because of its business model.
An alleged photo of Apple’s long-rumored, low-cost iPhone has surfaced, courtesy of accessory manufacturer Tactus via MacRumors. As seen below, the image appears to be a unibody plastic rear shell, reminiscent of the discontinued Macbook laptop. Tactus’ “network of spies” claims that the purported phone will utilize the same A5 processor found in the iPad mini, and will feature a 3.5-inch Retina display.
Specifics regarding the device’s dimensions are unclear, although it is said to be both taller and wider and the iPhone 4 and iPhone 4S. Similar to the most recent iPod touch, the budget iPhone will reportedly be available in black, white, blue, red, and yellow.