The rumour mill about upcoming Apple AAPL +2.52% products releases is winding up again. This time it’s about the possible iPhone 5S and iPhone 5C that’re expected (although some are calling it the iPhone 6) to be released soon along with iOS7.
The starting gun for this particular round of rumours was at All Things D:
Apple is expected to unveil its next iPhone at a special event on Sept. 10, sources told AllThingsD. The launch comes at an important time for Apple, which continues to make a lot of money from the iPhone but has seen its global market share dip amid a growing wave of lower-cost Android devices as well as an intense battle with archrival Samsung.
Tom Forte, group director at Telsey Advisory Group, discusses what a September launch of a new iPhone would mean for Apple as speculation grows for a new product release. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”
Apple will reportedly hold its iPhone event Sept. 10 and the rollout of the company’s iconic smartphone can’t come soon enough.
According to AllThingsD, Apple will hold its iPhone launch Sept. 10. Apple watchers largely expect the company to launch a lower cost iPhone targeted at emerging markets as well as an iPhone 5S.
The launch comes at an interesting time for Apple, which hasn’t launched much in 2013 beyond iOS 7, which was previewed in June. Board members are reportedly pushing for more innovation. Android is on the march. Apple has had hit-or-miss quarters—keep in mind that a so-so quarter for Apple is ridiculously profitable—and everyone is waiting for iTV or some smart watch or reinvention. There are worries about Apple’s iPhone screen size and iPad volume too. It’s also unclear if Apple has the ecosystem stickiness outside the U.S. and in emerging markets like China.