Another iPhone is coming! Is that even still “a thing?” It’s not with investors – as the novelty has more than worn off.
Shares of Apple have fallen 6.6% in the 30 days prior to Wednesday’s widely anticipated announcement of the iPhone 6S. That’s a highly unusual move for the stock that has raced higher by an average of nearly 5% in the 30 days prior to the previous eight models. It’s the first time Apple’s stock has fallen leading up to an iPhone launch since the original iPhone in 2007 – ending what had been a dependable source of returns for investors.
Investors are counting on Apple to keep the excitement going over its aging iPhone smartphone line, which was first introduced more than eight years ago. The company gets two-thirds of its revenue from this single product line, 74% of its gross profit from the iPhone and this one product accounts for 61% of its stock price, says Trefis.com. Other new products including the iPad, Apple Watch and Apple Music have failed to meaningfully diversify the company’s offerings – especially profitability.
One of the criticisms regularly leveled at smartphone makers if their phones have become too thin. Predictably Apple has been on the receiving end of a lot of this as every new iPhone has been thinner than the last. Until now…
The ever reliable MacRumours has now confirmed rumours that have been floating around for months: the iPhone 6S will indeed be larger than the iPhone 6.
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Apple is looking to Cisco Systems’ expertise in Internet networking gear in its latest effort to sell more iPhones and iPads to corporate customers.
On Monday, the two companies announced an alliance to ensure that corporate Internet connections relying on Cisco hardware deliver content quickly and securely to iPhones and iPads.
Cisco will also help Apple develop ways for iPhones to interact more easily with workers’ office phones. Financial terms were not disclosed.