In advance of the launch of the iPhone 5, Gumdrop sent out iPhone 5 cases to reporters. We’ll soon find out whether they fit.
If the iPhone case fits, acquit.
Last year, Hard Candy Cases released an iPhone 5 case before the iPhone 5 actually was announced and got a little mud on its face when it didn’t fit the iPhone 4S. It wasn’t even close. (Hard Candy chalks it up to faulty intelligence and perhaps even some diversionary tactics by Apple).
Well, after last year’s small embarrassment, Hard Candy is at it again, announcing the ShockDrop case for iPhone 5. And I just got received the new Gumdrop Drop Tech Series iPhone 5 case ($44.95) in the mail about an hour before the Apple event’s 10 a.m. start time.
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Anticipation is building for the new “iPhone 5,” which is expected to be announced Sept. 12, amid signs it could be the biggest-selling mobile phone Apple’s ever introduced.
But there may be reasons to hold off on getting the new device.
Now that we’ve heard new product announcements from Nokia, Motorola, and Amazon, the next big gadget announcement is expected to be the iPhone 5, which Apple is slated to unveil next Wednesday. (We can assume it will indeed be called the iPhone 5, given the shadowy “5” that appears on the invite, shown above). While much about the new phone is pretty much a given, I think Apple is under pressure to come up with something unexpected.
For the past five years – since the introduction of the first iPhone – Apple has unveiled unique features that really differentiated its designs. The original iPhone was the first smartphone that combined a large colour screen, a great touch interface, and a wonderful web browsing experience. Earlier phones had some of those features, but not the combination of them all.
The following year, Apple added the App Store and the iPhone 3G, pretty much defining the modern smartphone. In subsequent years, others would try to catch up, but Apple has stayed ahead, often with surprising features. For instance, last year it introduced Siri and although I haven’t found her particularly useful, she certainly gave Apple a marketing angle no one could match.