The word within the world of technology is that an October release for Apple’s eagerly awaited iPhone handset is now almost certain, after continued silence from the company about when the handset will appear. A screenshot submitted to American technology blog This Is My Next seems to confirm the day might well be October 21.
The screenshot, sent to American blogger Chris Ziegler by an anonymous employee of the Best Buy electronics chain, which recently launched stores in the UK, shows an email sent to American Best Buy employees regarding an upcoming Apple launch. It requests that a manager be present at 6am on October 21 to install a ‘large Apple fixture’ on the big screens in the American electronics store.
The tantalising aspect to this detail is that 6am is the time at which Apple requested managers attend for the launch of iPhone 4 last year – also to install screens. The Best Buy employee also revealed that an event was scheduled for October 10 for managers to discuss upcoming ‘big releases’ – which would fit with an iPhone 5 launch a fortnight later.
Apple’s iPhone 4 is a bestseller: could its successor be due for release on October 21?
Last year’s iPhone 4 launch saw the device released in the UK and the US simultaneously, with other countries following rapidly afterwards.
In late July, Apple reportedly lost another iPhone prototype, presumably one of the iPhone 5. CNET somehow found out about the news and published it on August 31.
Now, the whole tech world is buzzing about the lost prototype incident and the upcoming iPhone 5 – as if there isn’t already enough hype generated by constant rumors surrounding its release date.
Last year, Apple also reportedly misplaced an iPhone 4 prototype. Back then, it was obtained by tech publication Gizmodo, which then wrote a widely-read article on the device and generated hype for its official release.
The pattern of losing iPhone prototypes, and the resulting effect of generating hype for the devices, has raised some suspicion.
A haunting scenario has come back to take another bite out of Apple, as another highly-prized iPhone prototype reportedly disappeared at an upscale San Francisco bar.
A source tells CNET that the iPhone was lost at Cava 22, a self-described tequila lounge, in late July.
Apple declined to comment, but the source says the tech giant frantically tried to retrieve the lost phone days after it disappeared, telling police it was priceless. However, no report was filed.