You’ll read a lot of stories talking about who is winning the smartphone race in China. The statistics are helpful, but they don’t always tell the whole picture when you consider factors in the market like product launches, network availability. The first quarter of 2013 should be the market’s best indicator of where the major companies stand now that many have put their best players in the game.
Apple has passed the final hurdle and received approval from the Ministry of Industry and Technology of the People’s Republic of China to sell the iPhone 5. Apple announced the iPhone 5 will be available on the Mainland by December 14 in a press release last Friday. As mentioned in previous posts, the new phone will be made available on China Unicom and China Telecom. However, the iPhone 5 remains unavailable for China’s largest telecom, China Mobile, for now.
The Samsung Galaxy S3 ousted the iPhone 4S from the year’s best-seller spot, and the iPhone 5 is rapidly running out of time to beat the S3 and its 30 million-plus sales figures to wrest the title back for Cupertino before the year is up. So what does each phone have on its side?
They cater to our basic human hunger for connection, so is our attachment to mobiles such a bad thing?
Does anyone remember life before the iPhone? How did we get anywhere? How did we stand the boredom of waiting for the train? How did we cope without instant access to the world and everyone we knew in our pockets?
In just five years the iPhone and more recently other mass-market smartphones have become deeply embedded in our daily lives. Everywhere, all the time, someone in our presence is gazing down into the little screen in their hands, paying a bill, scrolling through Facebook, texting or doing a million other things that transport them out of the present moment.
The mobile phone provides us with social cohesion.