It’s hard to argue with Apple’s success. It’s the most valuable company in the world; its profits are through the roof; and it has a devoted following that borders — let’s be honest — on fanatical. (For proof, see the meme-driven “Things” Apple Fanatics Say, parts one and two. Then tally up how many of those phrases you’ve heard … or said.)
The company is expected to once again impress the industry and its fans by announcing a new version of the iPhone today, which will likely rake in sales when it hits the market. But let’s play devil’s advocate for a second. There might be some flies in Apple’s ointment.
First, the U.S. smartphone market may be too mature for Apple’s newest phone to have the kind of major success on the scale of previous iPhones, says Stephen Baker of the NPD Group, which measures the U.S. market. Baker wrote Tuesday that the new iPhone may not sell as well as in the past now matter what its updated hardware is like.
Tim Cook is no Steve Jobs — and so far, that hasn’t been a problem for Apple Inc.
It has become the world’s most valuable company, adding about $265 billion in value since Cook became chief executive 13 months ago. Shares have soared 76% and profits continue to rise. Investors feel valued with Cook lending them an ear and handing them a dividend.
But all that may not be enough.
With Apple poised to announce the long-awaited iPhone 5 on Wednesday and reap heavy sales from it, analysts and software developers are looking beyond the product launch to whether Cook can set his own course at the company after the death of its co-founder.
AuthenTec expected to agree to $365m acquisition – one of largest sums paid in a takeover by the California technology firm
Apple is due to secure its acquisition of a company specialising in fingerprint scanning next month, days after the latest iPhone goes on sale, suggesting the technology will be used to improve security in the world’s bestselling phone.
The board of AuthenTec is expected to agree to a $365m (£228m) acquisition by Apple – one of the largest sums paid in a takeover by the California technology giant – when it votes on 4 October.
The company specialises in mobile phone security and is developing 2D fingerprint sensors for Apple, according to the merger documents. The two companies have been talking since late last year and there have been suggestions the hi-tech sensors could appear as an eyecatching feature of the iPhone 5 when it is unwrapped on Wednesday.